What Is Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quality and quantity of traffic to your website from search engines such as Google, Bing, and Yahoo. There are many different techniques and strategies that can be used to promote a website, including:
- On-Page Optimization: This is the practice of optimizing individual web pages to achieve higher rankings and drive more relevant search traffic. This includes things like optimizing title tags, meta descriptions, and keywords, as well as ensuring that the content on the page is high quality and relevant to the topic.
- Off Page: This is the practice of building high quality links to a website from other websites. These links are seen by search engines as a vote of confidence in the quality and relevance of the website, and can help improve its quality in search results.
- Technical SEO: The practice of optimizing a website’s technical aspects, such as its site layout, server performance, and mobile responsiveness, to improve its ranking in search results.
By applying a combination of these methods and techniques, a website can improve its ranking on the search results page, which can increase traffic and potential business opportunities.