Google Ads (formerly known as Google AdWords) is pay-per-click (PPC) advertising provided by Google. It allows businesses to create and display ads in Google search results and on other websites that are part of the Google Ads network. When a business creates a Google Ads ad, they choose the keywords they want their ad to appear in, and the budget they want to allocate to their ad. When a user searches for one of the selected keywords, Google displays commercial ads at the top or bottom of the search results page. If a user clicks on the ad, you will be charged for the transaction (“cost per click” or CPC).
Google Ads, previously known as Google AdWords, is a form of pay-per-click (PPC) advertising. Google allows you to create advertisements that will show up in Google search results and across other platforms in the Google Ads network. When a business sets up a Google Ads ad, they have to select the keywords they want their ad so show for and how much they want to spend on the ad. When a user searches for one of the selected keywords, Google will show relevant paid ads at the top or bottom of the results page. If a user clicks on the ad, that business is charged for that click which is known as “cost per click” or CPC.
With Google Ads, businesses have a variety of targeting options. Companies have the option of targeting their ads by audience, location, age, device (smartphone or tablet) and time of day. Besides search ads, Google Ads includes display ads which means ads on partner websites in Google’s ad network. These ads are more attractive and can be tailored to individual users to increase the chances of click through to the business’s website or landing page.
- Access to a specific audience: Google Ads presents businesses the opportunity to focus their ads on a particular audience as a result of the many filters such as, geography, age, and even preferences. This indicates exposure to potential audience patterns that the business has specified. Increased website traffic. Google Ads offers potential customers website traffic as the ads get catered to people who look up a business’s offerings.
- Google Ads tracks business’s success in each campaign through analytics. There results are measurable, helping businesses quantify and evaluate success campaign by campaign. Businesses can track results, which allows them to adjust their efforts based on targets.
- Cost effective: Google Ads help businesses build highly effective and efficient plans to attract users to their website. You only lose your money if your ad gets clicked on, which is a feature called pay-per-click (PPC).
- Targeting Options: Businesses can set different goals and achieve a desired outcome through Google Ads as they tend to customize their campaigns. You can always drive website traffic, reach potential customers, and measure different aspects of Google Ads campaigns. Google Ads gain greater revenues and more customers to your business.
Codeskube helps you in running Google Ads. Our specialization lies in managing and optimizing Google Ads campaigns for businesses and we offer a variety of services such as ad copywriting and selection, keyword research, performance tracking and analysis, landing page optimization, and targeting and bidding strategies.
We assist companies, including small local ones and larger corporates, in crafting and implementing successful advertising strategies on Google to help them connect with their target audience. We analyze and optimize advertising strategies through various methods, including Google Analytics data and other metrics monitoring tools.
Along with campaign management, we provide consulting and strategy development services, so companies can grasp how Google Ads can be best applied to their marketing and business objectives.
